It’s early in 2010 but already there’s another report out on consumer willingness to pay for content and increasingly content creators and distributors are increasingly requiring it. Slowly but surely we are moving back to a place we haven’t been since the internet changed everything – where content can be reliably secured, and where the cost/benefit of circumventing payment is not worth while.
Today Nielsen announced results of a global survey of 27,000 people in 54 countries showing a willingness by consumers to pay for professionally produced content.
Not surprisingly music and movies are at the top of the list, iTunes, Streaming services like Pandora, Netflix and Cable VOD services have made paying for high quality content so simple and at prices reasonable enough that it no longer is worth the time and risk for many to seek it out elsewhere. On a personal note I’m both a happy paid subscriber to Pandora, a Roku owner and Netflix subscriber, they work wonderfully, why would anyone waste their time searching for a torrent?
But not all content can be monetized equally via subscription, unsurprisingly, the Nielsen report says “consumers are three times as likely to pay for online music than for a blog.” So keep on enjoying the ads here, we’re slowly but surely earning beer money. And hopefully that’s a fair value exchange for the insight we impart. I know it is for me.
This grown to be quite helpful – initially I didn’t agree with this though in the end it turned out incredible. Effective for every single man and woman … if you think that this data wasn’t more than enough, read it again and you will definitely see. My love life simply skyrocketed – left without words!!