Interactive pre-roll providers, Innovid, announced a strategic investment from Deutsche Telekom’s T-Ventures to accelerate their growth and pave the way for their entry into the mobile market, connected TV, as well as Europe. Genesis Partners, who lead the company’s Series A round, also participated in the $4 mil raise.
Earlier in the week, Innovid CEO, Zvika Netter, sat down with Beet.TV to talk about interactive pre-roll.
â€œInnovid is a pioneer in the video advertising market, a high-growth industry across multiple platforms,â€ said Georg Schwegler, CEO, T-Venture. â€œWe are impressed with the effectiveness of Innovidâ€™s iRoll advertising format online, and are excited by the potential of their platform in the mobile internet market as smartphones continue to increase in relevance and market penetration.â€
In the past quarter, Innovid has delivered their iRoll interactive pre-roll format in campaigns for Kraft, Buick, Hyundai, Disney Pictures, Sony, and agencies including Publicisâ€™ MediaVest and Digitas, Havasâ€™ MediaContacts, and WPPâ€™s Mindshare, and Omnicomâ€™s OMD. The company has also signed deals with 80% of the webâ€™s top video publishers, such as NBC, CBS, MTV, Fox, Tremor Media, National Geographic, Crackle, DailyMotion and more.
Disclosure: I am the director of marketing & communications for Innovid.