Innovid Raises $4mil for Pre-Roll, Mobile, Europe

Interactive pre-roll providers, Innovid, announced a strategic investment from Deutsche Telekom’s T-Ventures to accelerate their growth and pave the way for their entry into the mobile market, connected TV, as well as Europe. Genesis Partners, who lead the company’s Series A round, also participated in the $4 mil raise.

Earlier in the week, Innovid CEO, Zvika Netter, sat down with Beet.TV to talk about interactive pre-roll.

“Innovid is a pioneer in the video advertising market, a high-growth industry across multiple platforms,” said Georg Schwegler, CEO, T-Venture. “We are impressed with the effectiveness of Innovid’s iRoll advertising format online, and are excited by the potential of their platform in the mobile internet market as smartphones continue to increase in relevance and market penetration.”

In the past quarter, Innovid has delivered their iRoll interactive pre-roll format in campaigns for Kraft, Buick, Hyundai, Disney Pictures, Sony, and agencies including Publicis’ MediaVest and Digitas, Havas’ MediaContacts, and WPP’s Mindshare, and Omnicom’s OMD. The company has also signed deals with 80% of the web’s top video publishers, such as NBC, CBS, MTV, Fox, Tremor Media, National Geographic, Crackle, DailyMotion and more.

Disclosure: I am the director of marketing & communications for Innovid.