TV Week’s Daisy Whitney reports that the Interactive Advertising Bureau is establishing a committee to more clearly define standards for web audience measurement.

Steve Safran of LostRemote explained it quite eloquently:

If you have one show and stream it all at once, that’s “one stream.” But if you cut it into four segments, suddenly you put out “four streams” and “quadrupled” your audience. You can see the problem.

This entry was posted on Wednesday, July 11th, 2007 at 2:31 pm and is filed under Streaming, Video Research, advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.