The IAB has released its definitions for InStream ad metrics. View them on their site or download the PDF.

This is a critical step towards simplifying the buying and selling of online video advertising and speeding up the shift of TV ad dollars onto the Web. Definitions cover linear, non-linear and companion banner metrics.

Questions? Do they make sense? Will they work? Comment!

Tags: digital video guidelines, IAB, online video

This entry was posted on Tuesday, June 17th, 2008 at 11:17 am and is filed under News, Streaming, Video Research, WebTV, advertising, technology, video syndication. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.