The IAB’s new report showing the rapid growth of online advertising is by their own admission no big surprise but points to how much more room for growth there is.
First half ‘07 online advertising revenue was $5.1B which tracks with the growth of 25%-35% predicted by most research firms.
Earlier this year a TNS Media Intelligence study put first half revenue for the entire industry at $72.6 Billion.
Above: IAB Revenue Results by Format, Ind. Concentration and Pricing Model
Above: TNS Share of Total Ad Industry Revenue by Media
That money will keep on flowing online for the considerable future, welcome news for those of us in online video and online advertising. If you work in newspaper or radio, maybe time to start brushing up on your web skills.
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