Just went to the wrong page on Hulu and they managed to both entertain me and make money off me – they’re selling overlay ads on video on their 404 error page.
Above: Hulu’s 404 Error video
Corey Adds: Not one to pick on one of the best in the biz, and hell, it is only a 404 page – and a funny one at that – but the mismatched ads isn’t something that advertisers like to see too much.
Overlay during video:
End frame:
Corey Adds II: Looks fixed. Overlays and last frames from the same advertisers today.
An impression is an impression. No video? No distraction from the lovely ad.
Hah, best 404 page ever.
Check one more nice error page 404