Hotswap.com Upconverts Online Video

An e-commerce startup funded in part by Apple founder Steve Wozniak is using new technology to bring high-quality video to used car sales according to Reuters. The company is founded by Luke Thomas and two other former UC Berkeley grad students who researched compression technology.

While the high-res video currently on Hotswap is clearly an improvement over the low bitrate encoding found on sites like YouTube, the video in DIVX format isn’t HD quality or the near-HD Thomas claims can be mimicked.

But the claim that their technology significantly reduces upload time is important. And if they can find a way to improve the resolution of standard web formats like Flash through improved compression technology that would be a big deal.