Heavy Getting (slightly) Heavier
One day (and one post) after announcing the layoffs of 25 staffers, online video portal Heavy.com announced that it has opened its doors in Canada. Heavy launched Husky Media Canada with Corus Entertainment, a Canadian media and entertainment company, as their anchor partner. Heavy Canada will distribute programming across its radio sites in a customized channel, through its “male-oriented radio stations” including 102.1 the Edge in Toronto, CFOX in Vancouver, Power 97 in Winnipeg and Q107 in Toronto and Calgary.
I’m not Canadian, and I haven’t listened to the radio in a long time, but what is a “male oriented radio station?” Their playlists look pretty unisex to me.
Tags: corus, Heavy, huskey media, online video