“Guess What Bill: You’re a Ten”
Bill Gates and Jerry Seinfeld go shoe shopping. The 90 second ad produced by Crispin Porter+Bogusky during NFL opening night kicked off Microsoft’s $300 million ad campaign and has already been labeled a “bigger disaster than the Hindenberg.”
Above: Shoe Circus - Seinfeld and Gates
Personally, I don’t think it’s so bad. Gates and Seinfeld are a funny combination and as Ad Rants points out it’s kind of “appealing to see Bill Gates depicted as Ordinary Dude, platinum member of a cheap shoe retailer.”
Of course then Seinfeld goes home to his garage full of Porches and Bill Gates goes home to this.
Ironically, as part of the campaign, Microsoft has posted the video on YouTube and is buying Google ads to drive viewers to watch the ad in Flash at Microsoft.com/windows.
Tags: Bill Gates, Jerry Seinfeld, microsoft