GoTuit today launched an online video remix product which is cool not just because it features Akon, but because of how it works.

In a media briefing at Streaming Media East today, Gotuit CEO Mark Pascarella and product manager Patrick Donovan showcased their PowerVideo Suite and Video Mixer, which allows users to “remix” custom mash-ups in a flash-based editing interface.

The core technology allows users to “deep-tag” specific sections of a video with metadata for ease of search and rapid playback of a specific section. Ultimitely the video can be sectioned off into infinite specifically tagged pieces allowing for widespread distribution and ad-targeting about as specific as you can get.

Once a mashup is created, it has its own unique URL and can be embedded, but does not take up any additional space. The player simply calls specific sections of the original video as used in the remix for immediate access.

Gotuit and Universal will be offering additional remix products for Fergie, Gwen Stefani and U2 among others in the coming months. They plan on creating mashup contests to drive users.

This entry was posted on Tuesday, May 15th, 2007 at 8:50 pm and is filed under News, User Generated, Video Portals, advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.