Google is putting a more direct sell on their filter for video discovery. From the Google blog:
Since new videos are constantly appearing all over the web, it’s difficult to keep tabs on all of them. But now Google Alerts will make it easy for you to add video to your other Alerts: News, Web, Blog and Groups.
The problem is that Google’s video search technology is not as good as some of the more focused video search companies like Truveo and Blinkx. With Google, you’re still mostly limited to the world of GooTube. So they’re making a stronger push to keep users going to them.
Google’s example in their blog post, a search for Jack Russell Terrier turns up only one video outside their realm in the top 100 results. A Blikx search for the same returns videos from CBS4 Miami, Metacafe, Revver, RealNetworks, ExpoTV and Funny or Die.
Either Google will need to acquire a competing video search company or improve their own technology to stay competitive in video search. For now they’re taking this sales technique of pushing results to users to stay on top. Competing video alert services are sure to follow.
[...] Google alerts will start delivering video results. [...]
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