Google continues to offer publishers new ways to monetize video leveraging their AdSense platform. Today Google announced new partners in the AdSense for video beta program including Brightcove, Tremor Media, Blip.TV and YuMe, to name a few of the 20 partners.
Publishers in the beta program will be able to choose between overlay ads featuring either text content or graphical ads that will be contextually targeted to the video content and web page.
It appears Roo is using Google Adsense for Video as well.
Take a look at the Fidel Castro video at RooTv.com
http://www.rootv.com/?channel=World+Headlines