Call it the Gmail version of the Flat Stanley Project. Or as Google puts it:

a Rube Goldberg machine, but instead of gears and levers, people on everything from bicycles to submarines brought messages from one place to another? So we had a little fun with a collaborative video depicting just that (well, not the submarines).

Gmail is now accepting 10 second video clips featuring a red envelope, (which users are to download and print, and looks a lot like a Netflix mailer) which will be strung together into a collaborative video featured on the Gmail homepage.

Above: Gmail’s Behind the Scenes Video

This appears to be somewhere between a promotional campaign and a way to kill summer boredom, it will be interesting to see how much buzz they can build and how many will take part. I’m guessing not many, but then again, there’s always boredom.

This entry was posted on Wednesday, July 25th, 2007 at 5:06 pm and is filed under News, User Generated, Video Portals. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.