Gmail released their final M-velope game compilation video, and after 1100 submissions from 65 countries, it’s probably fair to call it a success. The videos are creative and the compilation below received over 100,000 views in its first day on YouTube.


Above: The Gmail Collaborative Video

A Google maps mashup posted on the Gmail blog shows where all the videos came from, selecting a location plays that video. All Google was after was fun free engagement with their most active users and they got it.

This entry was posted on Wednesday, August 29th, 2007 at 11:14 pm and is filed under User Generated, Video Portals, Viral, advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.