Video search, publishing and SEO firm EveryZing announced today that they have raised another $8.25 million, $3 million of which from GE’s Peacock Equity, the remainder existing investors Fairhaven Capital, General Catalyst Partners, Accel Partners and BBN Technologies. The company will also deploy its solutions across NBCU digital properties.
EveryZing CEO Tom Wilde broke down the company’s value prop in an interview with XConomy:
Think of it this way—across the world of NBC Universal they have all this content which can be centered around all these different topics, if only it could be collected, organized, filtered, and repackaged…If you releverage that content, all the new revenue falls to the bottom line. The beauty of the Web is that there is unlimited shelf space, so there is no limit to the number of repackagings you can do with this content to meet an ever-fragmenting audience, if you can find a scalable way to do it.
NBC becomes EveryZing’s largest partner on a client list that includes FoxSports, DallasCowboys.com and CBS Radio. The latest round brings EveryZing’s total funding to $22 million. Depite the economic climate, there are new media companies with real business models, those companies that can optimize and monetize web content have a bright future.