Economics of Online Video

AlleyInsider’s Henry Bodget has been writing an ongoing thread this week on the economics of online video.

The debate about CPMs, how to make money, who is making money, and whether or not there is a future in online video production is a good one. Head on over and read the four parter, which includes an analysis of Revver’s business model as well.

Part 2: unit cost stucture
Part 3: $5 Net CPM: Keep Your Day Job
Part 4: P&L of Revver

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