To promote his forthcoming greatest hits set, Columbia Records has launched a viral video campaign that allows users to insert their own messages into a Subterranean Homesick Blues video.

For most of the online video audience too young to know the video, Dylan stands flipping cue cards with the song’s lyrics on it. Slightly older audiences may remember an INXS video, Mediate, using the same style.

Head on over to dylanmessaging.com and send your favorite Bob Dylan fan a little viral love.

This entry was posted on Thursday, September 27th, 2007 at 6:07 pm and is filed under News, Real Ads, User Generated, Viral, advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.