If you haven’t yet seen Joss Whedon’s self described web-ministeries Dr Horrible’s Sing-Along Blog and still want to you’re going to have to pay for it. After being streamed last week exclusively on DrHorrible.com delivered by Hulu, the three part series is now available as an i-Tunes download for $3.99 or $1.99 per act.

And buy it soon, the series is only available on i-Tunes until July 29th after which, “sometime later”, a DVD will be released with extra features. Some are already speculating that a sequel is in the works, more details  will be announced Comic-Con later this week in what should be a publicity shit show.

In his “Master Plan” Whedon writes that he is seeking to change the traditional distribution business:

Once upon a time, all the writers in the forest got very mad with the Forest Kings and declared a work-stoppage. The forest creatures were all sad; the mushrooms did not dance, the elderberries gave no juice for the festival wines, and the Teamsters were kinda pissed. (They were very polite about it, though.) During this work-stoppage, many writers tried to form partnerships for outside funding to create new work that circumvented the Forest King system.

Frustrated with the lack of movement on that front, I finally decided to do something very ambitious, very exciting, very mid-life-crisisy. Aided only by everyone I had worked with, was related to or had ever met, I single-handedly created this unique little epic. A supervillain musical, of which, as we all know, there are far too few.

The idea was to make it on the fly, on the cheap – but to make it. To turn out a really thrilling, professionalish piece of entertainment specifically for the internet. To show how much could be done with very little. To show the world there is another way. To give the public (and in particular you guys) something for all your support and patience. And to make a lot of silly jokes. Actually, that sentence probably should have come first.

And based on buzz alone it’s been pretty successful. AdRants puts it well: “Whedon knows damn well how to build a cult following…the ‘net may just prove his biggest cash cow yet.”

Tags: Dr Horrible's Sing Along Blog, hulu, Joss Whedon

This entry was posted on Monday, July 21st, 2008 at 7:26 pm and is filed under Content, Convergence, News, Video Portals. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.