Dovetail Takes Indie Film to Facebook
Indie online film distributor Dovetail.tv has launched a facebook application allowing users to view Dovetail’s high quality independent programming without leaving the social networking site.
Dovetail has differentiated themselves by offering a high-quality solution using P2P technology. Their facebook app promises to allow users to view HD quality content without leaving the social networking site after installation of their desktop client.
Like Pando and a growing number of companies, Dovetail is offering DRM-protected downloads ensuring peace of mind for the producers on their platform as well as an outlet for them to offer their video in the highest possible quality.
For all the potential of this there are also a lot of barriers. Indie content is by nature niche and thus not the best candidate for pure p2p delivery. Consider the scalability issues Joost has had despite a much higher profile and over 1 million registered users.
Nevertheless it’s good to see outlets like this offering higher quality distribution of long form independent content to users, and interesting to see Facebook becoming an entirely new type of medium for all forms of content delivery.