DoubleClick today announced they have created a new online video ad format. It features “high-impact teaser ads with short flashes of video” and will be used initially to promote the upcoming The Bourne Ultimatum.

I’m not sure if the time and effort going into creating new types of ads like this (or this) is worth the money, but it’s interesting to see so many new options. Check it out here and let us know what you think.

This entry was posted on Tuesday, July 31st, 2007 at 2:16 pm and is filed under News, advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.