At Online Video Watch, we’ve been fans of Move Networks for quite a while. They have the secret sauce for delivering some of the best looking streamed video content on the web.

Today, Move Networks announced that Discovery Communications is the latest network to use the Move technology, with the premiere Animal Planet’s “Meerkat Manor” a full week ahead of its TV debut.

Miami Ink spinnoff, LA Ink, and Dirty Jobs will also be delivered via Move, a day after their season premieres air on the old boob-tube.

A huge benefit for advertisers, and continuing to push and validate the value of pre- and mid-roll advertising, Move technology disengages ad skipping while still allowing users to navigate freely through the content. According to MediaPost, however, there will be no pre-roll, only three mid-roll ads per hour.

As regular readers are aware, that seems like a great value exchange between audience and advertisers to us.

At a recent industry conference, one attendee asked the panel, “What will happen when there is Tivo-functionality to online video?” I asked myself, “Why would we ever allow that?” It seems that Move and/or Discovery shares my opinion. Instead of bombarding a television viewer with 8 minutes of advertising every half hour, just three ads over the course of an hour seems worthy of disabling the skip button.

Thanks for the free content, sponsors!!!

Be on the lookout for additional - and large - announcements from Move shortly.

This entry was posted on Friday, August 3rd, 2007 at 11:03 am and is filed under CDNs, Deals, News, Streaming, WebTV, advertising, technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.