The Distributed Computing Industry Association (DCIA) today announced it will hold the first ever P2P Advertising Upfront this year with day-long conferences at the Princeton Club in New York and at this year’s Digital Hollywood Fall conference in LA.

The upfront is part of an effort to “jump-start a monetization initiative for P2P and social networking traffic and a conversion of this consumer-based distribution channel into a mainstream ad-supported medium.”

While P2P remains a immature sector in terms of mainstream use and monetization there are a growing number of companies using distributed technologies to increase efficiency and lower the cost of distributing video.

There is little doubt that P2P will play a role in the future of media distribution over IP and the sooner advertisers get involved the better, both for producers and for viewers.

This entry was posted on Sunday, August 12th, 2007 at 10:43 pm and is filed under P2P, advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.