comScore today released their May Video Metrix report showing 75% of U.S. internet users watched an average of more than 2.5 hours of online video. No surprise that Google is still far and away the leader but when it comes to where content was viewed, it is still a very long tail.

   Property                Video Streams          Share (%) of
                                 (MM)              Video Streams
    Total Internet             8,357                  100.0%
    Google Sites               1,796                   21.5%
    Fox Interactive Media        680                    8.1%
    Yahoo! Sites                 387                    4.6%
    Viacom Digital               237                    2.8%
    Time Warner Network          185                    2.2%
    Microsoft Sites              171                    2.0%
    ABC.com                      100                    1.2%
    Disney Online                 84                    1.0%
    ESPN                          62                    0.7%
    NBC Universal                 58                    0.7%
    *Rankings based on video content sites; excludes video server networks

Google with 1.8 billion streams served in May and Fox Interactive Media with 680 million streams combined to make up about 30% of total U.S. streams served. The top 10 properties by quantity of streams make up only 44.8% of the total meaning that the majority of online video streams were viewed at sites which served less than 1% of streams overall.

  Property                 Unique Video           Video Streamer
                             Streamers (000)        Penetration (%)
    Total Internet             131,915                 100.0%
    Google Sites                64,945                  49.2%
    Fox Interactive Media       52,737                  40.0%
    Yahoo! Sites                35,024                  26.6%
    Time Warner Network         29,479                  22.3%
    Microsoft Sites             24,394                  18.5%
    Viacom Digital              19,356                  14.7%
    Verizon Communications      15,030                  11.4%
    Corporation
    ABC.COM                     10,799                   8.2%
    Disney Online               10,114                   7.7%
    MLB.COM                      7,311                   5.5%

In terms of unique visitors, Fox Interactive led by MySpace video was an impressive second to Google with more than 50 million unique streamers. Yahoo! was third with 35 million.

The average user viewed 63 streams in the month of May at an average length of 2.5 minutes. Content may still be king, but people sure love quantity. “Video snacking” as it’s come to be known has become a major part of many Americans’ days.

Also worth noting, the vast majority of this content is actually progressive download rather than live streaming. The fact that MLB.com offers primarily live streaming makes their advancement into the top ten properties by unique even more impressive.

This entry was posted on Tuesday, July 17th, 2007 at 3:35 pm and is filed under News, Streaming, Video Portals, Video Research. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.