My Watershed Week of Online Video

By Corey Kronengold, February 24th, 2010

Sure we gripe about quality. And advertising. And content availability. And authentication. And monetization. And… and…. and….

But today, I’m not bitching at all. Yesterday was my personal online video watershed moment. The one when you sit back – lean back, in the parlance of our time – and say, “Damn. This Really Is GOOD.”

I recently [...]

February 24th, 2010 | Category: CDNs, Content, Events, Platforms & Providers, Streaming, WebTV, editorial, technology | One comment

Video Advertising: Glass Half Full, Damnit!!

By Corey Kronengold, February 19th, 2010

For those of you who know me, this might come as a big surprise. I see the video advertising market, and the recent performance data from comScore, YuMe, TubeMogul and eMarketer as very POSITIVE signs of a healthy market that is ripe with opportunity. The online video ad market is a glass half full, and [...]

February 19th, 2010 | Category: Streaming, Video Research, Web 2.0, WebTV, advertising, editorial, rants | 4 comments

Stream the Olympics Over Your Own VPN

By Corey Kronengold, February 18th, 2010

A little technical knowledge will go a long way. Our friends at BusinessInsider.com walk you through the steps of setting up your own Virtual Private Network (VPN) to get around that pesky Olympic Firewall that is preventing us from enjoying the events live.

February 18th, 2010 | Tags: | Category: Content, DRM, News, Piracy, Streaming, WebTV, blogs, technology | Leave a comment

Revision3 Finishes 2009 with 1.5 Billion Minutes Watched

By Corey Kronengold, February 2nd, 2010

Content is king. If you build it, they will come. Slow and steady wins the race. Pick a euphemism, and apply it. Any way you cut it, Revision3 had a bang up 2009.

According to a company press release, show viewership across the network climbed to nearly 1.5 billion minutes and revenue grew 30%. On [...]

February 2nd, 2010 | Tags: | Category: Content, News, Platforms & Providers, Podcasting, Streaming, Video Portals, Web 2.0, WebTV, advertising, video syndication | Leave a comment

TubeMogul Pre-Roll Abandonment Data

By Corey Kronengold, February 2nd, 2010

Video syndicator and analytics provider TubeMogul has released a quick study of video abandonment rates caused by pre-roll ads.

The study found that 15.89% of viewers click away from a video rather than sit through a pre-roll ad. For magazines and newspapers the data showed 24.85% of viewers clicking away. For large broadcasters, only 10.9% [...]

February 2nd, 2010 | Tags: , , , | Category: News, Streaming, Video Portals, Video Research, Web 2.0, WebTV, advertising, technology, video syndication | Leave a comment
 
  Older Entries »