By Corey Kronengold, February 19th, 2010
For those of you who know me, this might come as a big surprise. I see the video advertising market, and the recent performance data from comScore, YuMe, TubeMogul and eMarketer as very POSITIVE signs of a healthy market that is ripe with opportunity. The online video ad market is a glass half full, and [...]
By Corey Kronengold, February 5th, 2010
After an almost two year experiment, Business Insider’s Dan Frommer has plugged himself back in to the cable TV ecosystem. He explains why in an editorial over at AdAge and, of course, on his own Business Insider column.
Frommer was an early cord cutter, taking an early leap into the “Hulu Household” domain. I took [...]
By Corey Kronengold, February 2nd, 2010
Video syndicator and analytics provider TubeMogul has released a quick study of video abandonment rates caused by pre-roll ads.
The study found that 15.89% of viewers click away from a video rather than sit through a pre-roll ad. For magazines and newspapers the data showed 24.85% of viewers clicking away. For large broadcasters, only 10.9% [...]
By Corey Kronengold, February 1st, 2010
Digital Broadcasting Group (DBG), one of the leading creators of long form branded entertainment for the Web, released their 2009 Long Form Video Benchmarks report while I was at NATPE (so rude!). The report focuses on two key metrics: Interaction Rate and Video View Time.
DBG’s study concluded that:
– Long form content generated a [...]
By Corey Kronengold, January 22nd, 2010
Nothing new, but if its new to you….
So we’ve seen 5 year olds doing Jersey Shore, “little people” doing Entourage, and Massholes doing Mad Men. Its wicked funny. From FunnyOrDie.com…
Is it spring training yet? Go Sawks!
MA Men from Joey McIntyre
