Sorenson Releases Squeeze 9

Perennial video encoding champions Sorenson Media released their latest version of the popular Squeeze platform, Squeeze 9.

You can even take it for a free test drive.

I’ve yet to give it a full workout, and won’t personally benefit from the HTML5 optimization, but Sorenson promises speed and quality improvements and a new user interface. Some [...]

Online Video Honors Its Own at DIVA Awards

Taken from Digiday Daily….

It was a triumphant — yet somehow bittersweet — night for both winners and finalists in the inaugural Digital Video or DIVA Awards. Jason Krebs, in picking up ScanScout’s prize for Best Video Ad Network, judged in juxtaposition to the company’s acquirer and category finalist Tremor Media, offered his thanks, then said [...]

Not All is Well in Online Video

This is a column that I wrote for Digiday Daily, published today.

As an avid online video watcher, pre-roll evangelist, and all around opinionated curmudgeon, I always get excited when the industry comes together to talk about business, pat ourselves on the back for how great we’re doing, and how our clients are all pushing the [...]

Innovid Raises $4mil for Pre-Roll, Mobile, Europe

Interactive pre-roll providers, Innovid, announced a strategic investment from Deutsche Telekom’s T-Ventures to accelerate their growth and pave the way for their entry into the mobile market, connected TV, as well as Europe. Genesis Partners, who lead the company’s Series A round, also participated in the $4 mil raise.

Earlier in the week, Innovid [...]

Tapping Into Video SEO: A Guest Blog Post

Tapping Into Video SEO: A Choose-Your-Own-Adventure Story
By Yaniv Axen, Co-founder and CTO of SundaySky

Remember those old choose-your-own-adventure books? They were great. You got at least two choices for how the story would end, and if you finished the book and didn’t like the outcome, well, you could just go back, re-read it, follow [...]