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Sure we gripe about quality. And advertising. And content availability. And authentication. And monetization. And… and…. and…. But today, I’m not bitching at all. Yesterday was my personal online video watershed moment. The one when you sit back – lean back, in the parlance of our time – and say, “Damn. This Really Is GOOD.” I recently [...] Break Media, the leading men’s focused media portal, today announced the introduction of a suite of (semi) new ad formats, dubbed the “Interactive Engagement Suite.” Andrew Budkofsky, EVP of Sales and Partnerships, Break Media emphasized the formats’ focus on delivering strong brand messages for the advertising clients, as well as the ability to scale. The [...] For those of you who know me, this might come as a big surprise. I see the video advertising market, and the recent performance data from comScore, YuMe, TubeMogul and eMarketer as very POSITIVE signs of a healthy market that is ripe with opportunity. The online video ad market is a glass half full, and [...] A little technical knowledge will go a long way. Our friends at BusinessInsider.com walk you through the steps of setting up your own Virtual Private Network (VPN) to get around that pesky Olympic Firewall that is preventing us from enjoying the events live. Video ad technology provider (and network) YuMe announced today that they have secured a $25 mil round of funding, led by Menlo Ventures, a new investor in the company. The question of “why” is somewhat vague in the press release. By all accounts – including the release – the company is doing quite well, following [...] |
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