This week, TV Week’s New Media Minute with Daisy Whitney takes an exclusive look at Hulu’s demographics, comparing numbers from Hitwise and Nielsen to see who’s tuning into Hulu. (Hint: both my parents watch it.)

She also takes a quick look at Revision3’s Internet Superstar, a podcast I’ve been grabbing through the Zune Marketplace for the past few weeks.

I’m still watching the debate but forgot to post my online video pick for earlier tonight - but its not actually online. quarterlife, the drama originally created for the web has finally made its TV debut tonight on NBC at 10pm.

So catch it on your DVR if you remembered to set it, or catch full episodes on NBC.com, and clips on MySpaceTV, and on hulu. Hats off to Marshall Herskovitz and Edward Zwick for proving that (writer’s strike aside) good content will be found, and great content will find its way to mainstream media.

NBC picked up quarterlife - originally rejected by ABC - back in November. It will certainly be interesting to see the growth in audiences of the full episodes on TV and NBC.com (and possibly hulu) vs. the original 8-minute clips on MySpaceTV.

Remember…

Herskovitz and Zwick have tailored “Quarterlife” for the Web, blending the personal relationship stories they did best in programs like the high-school drama “My So-Called Life” with a saga centered on Dylan, a blogger, and her best friends.

Will the “real” fans, who’ve been watching on the web for months, take to the long form version? Or will they be turned off by the network’s censors? Again remember..

Herskovitz said “Quarterlife” will be free of constraints on language and other risky content TV networks often censor.

Anyone taking odds?

Kicking the week off with Daisy Whitney’s New Media Minute. This week she explains the three-video deal between online comedy duo Rhett and Link and TVGuide Network, and the move by social networking company KickApps to strike deals with content delivery networks to offer its video player for free to their customers.

Does anyone care whether we call it a “podcast” or an “mp3″ of something? I’m currently browsing the Zune Marketplace looking for some new podcasts, but I realized its mostly short versions of traditional media (The Today Show Podcast), and the usual, mass distributed webisodes like Ask A Ninja.

My question….does the “buzzword” get in the way of peope’s understanding of the medium? People are asking about widgets without knowing what they are or how to measure their success. Seems a little “horse before the cart” to me. And now looking at all the podcasts available from Zune Marketplace and iTunes, are people really confused by their nomenclature? Or do they get the fact that anyone can make an audio recording of video interview available for download to be viewed on multiple devices? I’m not actually planning on watching HBO’s “In Treatment” on my Zune. I plan on watching on my PC, but Ill grab it through the Zune Marketplace….for free.

Not sure why this is bugging me, other than the fact that I need different settings for downloading and syncing my podcasts than my regular music. PITA.

Same with widgets. Will someone please bring a little thought into the process? Or just admit they want to dabble with a new medium.

What are you using to tag your audio files these days, anyway? I’ve spent most of this weekend updating and standardizing album art and setlists so they play in chronological order while maintaining my preferred file naming convention (artist/album/song - artist.mp3).

End holiday rant.

If you want to get into the head of one of online video’s (and online advertising in general) biggest brains, check out the latest DishyMix podcast from Susan Bratton. This week, she interviews Adam Gerber, CMO of Quantcast, an audience measurement company.

Adam was previously at Brightcove as their Vice President for Advertising Products and Strategy and is one of the smartest and most passionate people about online video.

Here’s what Susan had to say about Adam:

Adam Gerber has been a leader in the digital marketing space since it’s inception. He’s been an evangelist, a pioneer, spending solid budgets on digital media on behalf of his blue chip clients. He’s a believer. He’s amazingly smart. He’s a great man and you’ll enjoy knowing him better in this entertaining and informational interview. You’ll grow. You’ll learn. Enjoy!

For those of you who don’t know, DishyMix is a podcast featuring “Juicy Interviews with Famous Internet and Media People”, and hosted by Susan Bratton, in her own right a very famous internet and media person. We industry folks dig her…a lot. She is also the Chair Emeritus of ad:tech Expositions, the leading conference for digital marketers. She’s one of those people that everyone wants to know, and says they do. But thats not enough. You want her - NEED her - to know you. (Editorial Note: Not pandering. Susan and I know each other and have mutual friends. In fact, I was discussed in a recent DishyMix podcast. I just respect her that much and her hubby is cool, too. He invented Rhapsody, my personal choice for online music subscription services.)

So give a listen over the long weekend. And catch up on some of her previous podcasts while you’re there. Hell, its a long weekend. You don’t want to spend it all on YouTube.

Daisy Whitney discusses the 2008 MacWorld and Steve Jobs’ keynote, as well as increased online video usage in the wake of the writer’s strike, and the upcoming Greenlight Awards, sponsored by On Networks and the South by Southwest Film Conference and Festival.

In the latest installment of New Media Minute, Daisy Whitney interviews Gary Vaynerchuk, host of the popular Web show Wine Library TV. He talks about how to make it in Web video and whether he’d make the leap to TV.

Not really sure what to make of this, other than being personally disappointed. I’m a big fan of Brightcove’s personal services, providing much better quality than YouTube. I never liked putting my personal videos up on YouTube, especially clips of friends and family. And for mixing a few clips together, Aftermix was a more than adequate mash-up / non-linear video editing tool. I never thought that enough people were using Brightcove that these personal, unmonetized streams and pages would be such a financial burden as to shut it down. But they have been realigning themselves towards their core competency - providing top tier publishers with the best technology and distribution platform. The rest of us get the shaft.

That said, here’s my email from Brightcove’s support team this morning:

Dear Brightcove.TV member,

Beginning December 18, 2007, we plan to end support of direct consumer uploads to Brightcove.TV. As a result, you will not be able to upload new videos to Brightcove.TV after December 17, 2007. But videos you have already uploaded to Brightcove.TV will remain available on the site and through your Brightcove.TV channel. Videos you have embedded in other sites and blogs will also continue to play.

If you have a Brightcove Platform or Network account, which means you use the Brightcove Console, then you will still have the option to promote videos on Brightcove.TV.

Brightcove.TV will continue to be a guide to great video from Brightcove media and business partners. The site will have new videos added to it daily from these partners and these videos can be saved as favorite videos in your channel.

If you work for a media company, marketer, non-profit, or business and are looking to purchase the Brightcove platform to publish and distribute video on your own site, please visit the Brightcove Products Overview section of our website.

We appreciate your interest in Brightcove and apologize for any disruption this change may cause you.

Sincerely,
The Brightcove Team

Ben adds: Brightcove’s Jeremy Allaire in a blog post today points to the collective 120 million uniques a month that visit their video network as evidence of the demand for professional content. They have hit the big time and it makes sense they should want to stop giving away bandwidth for free.

For those still seeking free distribution of higher quality video than offered by YouTube there’s no shortage of sites still happy to support you. Vimeo and Viddler are good places to start.

Brian Monahan, Director of IPG’s Emerging Media Lab leads a discussion on looking at online video beyond the pre-roll experience and more of a platform form brands. He’s joined by Ian Schafer from Deep Focus, Corey Weiss from Palisades Media, Peter Winkler from Teletrax and Brain Aucoin from Mediaedge.

Aucoin pointed out the irony of video consumption right now. People are simultaneously watching on the biggest screens ever available to them as well as the smallest. Schafer asks the question about how to advertise around the content that people are watching. TV content is a known entity, but online video can be anything (including monkeys drinking their own urine. (yes, thats his example.))

Weiss is working with online webisodes artists like Happyslip, which, as content created for the web, takes advantage of the medium, generating huge numbers of comments to the videos, including 14 video responses in just three days. With all of the content available, it is relatively easy for marketers to find content that is relevant to their brands.

Schafer points out that online media is inherently more measurable than TV and that the internet is starting to shake out in terms of tiers, just like TV. But reach is still a challenge for any one online video outlet. Distributing content across multiple distribution channels (Bebo, MySpace, etc) is key to having reach that rivals network TV.

Ian mentioned that he recently worked with ScanScout to help advertisers leverage user generated content. Their Brand Protector technology allows for “negative keyword targeting” that allows brands to avoid particular content that may be embarrassing for their brands.

And this is one of the challenges for advertisers. With 50% of streams being user generated content, brands want to be where the eyeballs are, but also need to be protective of their brand.

Branded entertainment is something that all advertisers are focused on. For studios, their advertising is content, and they want it treated as such. But advertisers are now trying to figure out how to create entertainment that can serve as a vehicle for a brand message. Ian Schafer talks about Tide’s effort to create content, with their new show about some young professionals that live in LA and wash their clothes with Tide. “It’s….not awesome,” and he’s right. More brands need to think about content first, branding second in this space.

Brian Monahan asks, “Whats the problem with pre-roll?” Consumers don’t want to wait for the content they selected. Users expect a different experience than what TV delivers, but they aren’t getting it. Schafer points out that pre-roll isn’t the problem, but the frequency and ad rotation is. One pre-roll is ok. Ad after ad after ad is not.

Why is there such a disparity in online video ad spending vs TV ad spending, and what is it going to take to make that shift? Corey Weiss believes that we haven’t proven the model yet. Once there are more case studies, the floodgates will open. That isn’t just for pre-roll and overlays, but for integration and video in general. Ian Schafer believes that if the TV buyers did the buys, that would also be a big catalyst. Its easier for them to spend the money than for a true shift to occur. But because of the complexity of the medium, TV buyers aren’t equipped to handle it just yet.

Social search engine Mahalo is prepped to launch a daily video blog podcast, The Mahalo Daily (ok, not a very original title, but we’re more focused on the content). Hosted by Veronica Belmont, the show’s content will cover every topic under the sun, just like Mahalo.

Until the show’s official launch on Monday, November 5th, this trailer was released to pique some interest.

Does anyone use twitter more than Mahalo founder, Jason Calacanis? By the way, Jason, you should have hit up the Cupping Room for breakfast.