We Found You, GEOFocus!

For those of you who are busy ‘checking in’ and earning your ‘badges,’ get ready for a more engaging, more impactful experience using location based technology.

Interactive agency, Deep Focus, has launched a practice specifically focusing on location based marketing, dubbed GEOFocus. GEOFocus will be led by Vanessa Montes, Senior Director, Strategy, and will be responsible [...]

CW To Test Ad Load Tolerance

In a fairly ballsy move, CW Network said it would begin testing consumer tolerance of ad loads next month, hoping to raise the number of ads to 20 :30-second spots per hour, the same as on TV.

The joint venture between CBS Corp. and Time Warner Inc is sure to piss off the most vocal consumers [...]

Don’t Miss the Internet Content Syndication Council Summit

Tomorrow, October 20th, don’t miss the Internet Content Syndication Council Summit in NYC.

The Internet Content Syndication Council (ICSC) Summit will feature industry leaders in a discussion about creating value and increasing revenue. The ICSC Summit will enable Internet content syndication providers to find out the latest trends, research and licensing issues that impact the industry.

Panel [...]

MLBAM's Bowman on Baseball's Moble Video Push

Via Adobe’s Kevin Towes, check out the below clip of MLBAM CEO Bob Bowman on Mad Money with Jim Cramer discussing MLB.com’s online video strategy and the future of to mobile content.

MLB.com has been a common subject of discussion as a company that could go public in the not too distant future, they make [...]

Nalts Loves Our Tweets

I had the pleasure of meeting Kevin Nalty, aka Nalts, of WillVideoForFood.com, one of my favorite blogs about online video. And as it turned out, he likes us too!

Over a post conference drink, he shared his blog post, declaring me the winner of the “best Tweets from the OMMA Video conference” award. Woohoo!!

Great [...]