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For those of you who are busy ‘checking in’ and earning your ‘badges,’ get ready for a more engaging, more impactful experience using location based technology. Interactive agency, Deep Focus, has launched a practice specifically focusing on location based marketing, dubbed GEOFocus. GEOFocus will be led by Vanessa Montes, Senior Director, Strategy, and will be responsible [...] In a fairly ballsy move, CW Network said it would begin testing consumer tolerance of ad loads next month, hoping to raise the number of ads to 20 :30-second spots per hour, the same as on TV. The joint venture between CBS Corp. and Time Warner Inc is sure to piss off the most vocal consumers [...] I had the pleasure of meeting Kevin Nalty, aka Nalts, of WillVideoForFood.com, one of my favorite blogs about online video. And as it turned out, he likes us too! Over a post conference drink, he shared his blog post, declaring me the winner of the “best Tweets from the OMMA Video conference†award. Woohoo!! Great [...] |
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