In case you missed it, both Ben & I have full time jobs and haven’t quite been keeping up like we used to. And we’re real sorry about that. But since our companies are working together anyway…..
This is a column that I wrote for Digiday Daily, published today.
As an avid online video watcher, pre-roll evangelist, and all around opinionated curmudgeon, I always get excited when the industry comes together to talk about business, pat ourselves on the back for how great weâ€™re doing, and how our clients are all pushing the [...]
Mediaweek reports today that ESPN3 will launch its dynamic ad insertion platform on June 11th to coincide with the 2010 FIFA World Cup. Dubbed the “Absolute A position,” dynamic ad serving has the potential to dramatically increase the value of live event advertising, offering marketers far greater addressability and immediate access to an exact audience [...]
Google is moving more aggressively into the addressable advertising market, leading a $23+ million financing round in INVIDI, a technology company aligned with agency GroupM to begin serving ads to DISH Network and DirecTV subscribers in the coming months. More interesting, in a deal announced last month, bitter rivals DirecTV and DISH are working together [...]
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