Interactive pre-roll providers, Innovid, announced a strategic investment from Deutsche Telekom’s T-Ventures to accelerate their growth and pave the way for their entry into the mobile market, connected TV, as well as Europe. Genesis Partners, who lead the company’s Series A round, also participated in the $4 mil raise.
Earlier in the week, Innovid [...]
Congrats to Mike Hudak, Dina Kaplan and the team at Blip.TV. Today the company announced a $10 million series C round, lead by Canaan Partners and Bail Capital.
Peter Kafka interviewed Mike yesterday. Here’s the video.
Google is moving more aggressively into the addressable advertising market, leading a $23+ million financing round in INVIDI, a technology company aligned with agency GroupM to begin serving ads to DISH Network and DirecTV subscribers in the coming months. More interesting, in a deal announced last month, bitter rivals DirecTV and DISH are working together [...]
Video ad technology provider (and network) YuMe announced today that they have secured a $25 mil round of funding, led by Menlo Ventures, a new investor in the company.
The question of “why” is somewhat vague in the press release. By all accounts – including the release – the company is doing quite well, following [...]