Happy Birthday, HARO!

Happy 2nd Birthday to Peter Shankman‘s Help A Report Out (HARO), the social media service bringing reporters and stories together.

Peter and HARO are celebrating by asking users and fans to update their social media status with the message, “Get Sourced, Get Quoted, Get Famous! http://helpareporter.com” Since HARO has been a great source for [...]

VideoNuze Interviews (hey that rhymes)

Our good friend, Will Richmond, over at the must-read VideoNuze got the chance to interview a few industry heavy hitters at thePlatform’s recent customer gathering. Courtesy of thePlatform’s addition of social media tools into their player, we can bring them to you here.

Livestream Issues Open Letter on Piracy

Today, live streaming provider Livestream issued an open letter on their blog, announcing their Zero Tolerance policy on piracy.

In a nut shell, they’ve got a zero tolerance policy on piracy. The open letter, which we obviously support wholeheartedly, was written by CEO Max Hoat to inform their customers, advertisers, partners, policy makers and competitors [...]

Why Pre-Roll Advertising Should Be More Interactive

This is a post from guest blogger, Zvika Netter, CEO of Innovid.

As video content has moved online, advertisers have adopted many of the same methods with online video as they have utilized for years with television. Pre-roll advertising functions like a television ad; viewers must watch the ad for either fifteen or thirty seconds before [...]

SMW Closing Thoughts

A few thoughts after my first (and last in San Jose) Streaming Media West since I didn’t have the opportunity to write nearly as much as I would have liked to during the show. Next year the conference relocates to LA which should have the added advantage of providing more proximity to the media and [...]