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Starting the week off with a huge bang, Tremor Media is buying competitor ScanScout, continuing the much anticipated consolidation in online video ad networks. Undertone Networks has acquired Jambo Media, according to the Jambo website, and Specific Media recently purchased BBE (formerly Broadband Enterprises). Scanscout CEO Bill Day will become CEO of the combined company [...] Barely more than a month ago, we wrote about Outrigger Media’s growth and the development of a new targeting platform. Well, it looks like the company has no plans of slowing down for the summer doldrums. As ad networks are increasingly under pressure to differentiate and provide additional value over DSPs, rep firms like [...] Outrigger Media, a video advertising rep firm that has, to date, focused on repping music related inventory and creating custom, integrated opportunities, today announced two key hires to further develop its next generation video advertising targeting platform. Outrigger snagged industry vets Dave Markley and Tom Des Jardins, both previously from Lightningcast, as chief technology officer and [...] |
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