Mediaweek reports today that ESPN3 will launch its dynamic ad insertion platform on June 11th to coincide with the 2010 FIFA World Cup. Dubbed the “Absolute A position,” dynamic ad serving has the potential to dramatically increase the value of live event advertising, offering marketers far greater addressability and immediate access to an exact audience [...]
Google is moving more aggressively into the addressable advertising market, leading a $23+ million financing round in INVIDI, a technology company aligned with agency GroupM to begin serving ads to DISH Network and DirecTV subscribers in the coming months. More interesting, in a deal announced last month, bitter rivals DirecTV and DISH are working together [...]
At least we know their reporters work independently.
Wonder why there’s so much debate about how web video, TV, TV Everywhere is going to turn out? These concurrent headlines on Silicon Alley Insider give a glimpse into the landscape.
Two key industry events on back-to-back days to kick of the week….
Tonight is the VideoNuze VideoShmooze at the Hudson Theater, NYC. Will Richmond will lead the panel, “Money Talks: Is Online Video Shifting to the Paid Model?”
* Jeremy Legg – SVP, Business Development, Turner Broadcasting System, Inc.