ESPN3's 'Absolute A' is a Media Game Changer

Mediaweek reports today that ESPN3 will launch its dynamic ad insertion platform on June 11th to coincide with the 2010 FIFA World Cup. Dubbed the “Absolute A position,” dynamic ad serving has the potential to dramatically increase the value of live event advertising, offering marketers far greater addressability and immediate access to an exact audience [...]

Google Buys into Adressable Ads; Takes on Canoe

Google is moving more aggressively into the addressable advertising market, leading a $23+ million financing round in INVIDI, a technology company aligned with agency GroupM to begin serving ads to DISH Network and DirecTV subscribers in the coming months. More interesting, in a deal announced last month, bitter rivals DirecTV and DISH are working together [...]

YouTube Extending Rentals to Users

MediaPost today reports that YouTube will soon offer a self-service rental option for producers. YouTube had previously offered this for a select number of Sundance Films.

The move strengthens YouTube as it competes with other white-label platforms like and Vimeo for professionally produced content. The site has transformed itself into a home for high-quality content [...]

No Bias at Alley Insider

At least we know their reporters work independently.

Wonder why there’s so much debate about how web video, TV, TV Everywhere is going to turn out? These concurrent headlines on Silicon Alley Insider give a glimpse into the landscape.

VideoShmooze Tonight, Outfront Tomorrow

Two key industry events on back-to-back days to kick of the week….

Tonight is the VideoNuze VideoShmooze at the Hudson Theater, NYC. Will Richmond will lead the panel, “Money Talks: Is Online Video Shifting to the Paid Model?”

Panelists include:
* Jeremy Legg – SVP, Business Development, Turner Broadcasting System, Inc.