Weekend Pick: Direct Guster's Next Video

Boston’s best live act, and the band that turned me into a true music fanatic, Guster, is launching a new online video promotion.

Leading up to the release of their new album, Easy Wonderful, Guster launched a site featuring 12 videos for the 12 songs on the album, by 12 different directors. To date, they’ve [...]

Tapping Into Video SEO: A Guest Blog Post

Tapping Into Video SEO: A Choose-Your-Own-Adventure Story
By Yaniv Axen, Co-founder and CTO of SundaySky

Remember those old choose-your-own-adventure books? They were great. You got at least two choices for how the story would end, and if you finished the book and didn’t like the outcome, well, you could just go back, re-read it, follow [...]

Roku Lowers Prices; How Long Before it's "Free"?

Roku announced today that it is lowering prices on its Set-Top-Box from $79.99 to $59.99 for its SD version and from $99.99 to $69.99 for their HD-XR model which will soon be capable of 1080P HD. These reductions are to make it even more competitive with forthcoming STBs from Google, Apple and others, but it [...]

ESPN Partners With YouTube for Local Highlights

What young athlete doesn’t dream of being on SportsCenter? Now amateur and high school athletes around the country will have their shot. Through a new partnership with YouTube, ESPN is looking to crowdsource highlights. The best may wind up on ESPN’s flagship program.

Broadcasting & Cable calls it a stunt, but it’s more than that. [...]

Yahoo!'s 'Who Knew' Driving TV Size Ratings

Branded entertainment has long been one of the few profitable business models for online video content – the chicken and egg problem of selling content to marketers without a guaranteed audience has kept advertising CPMs lower for independent web content compared to mainstream TV, but we’re beginning to reach TV-size audiences for some of this [...]