Mediaweek reports today that ESPN3 will launch its dynamic ad insertion platform on June 11th to coincide with the 2010 FIFA World Cup. Dubbed the “Absolute A position,” dynamic ad serving has the potential to dramatically increase the value of live event advertising, offering marketers far greater addressability and immediate access to an exact audience [...]
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Sure we gripe about quality. And advertising. And content availability. And authentication. And monetization. And… and…. and…. But today, I’m not bitching at all. Yesterday was my personal online video watershed moment. The one when you sit back – lean back, in the parlance of our time – and say, “Damn. This Really Is GOOD.” I recently [...] One of the things I’m constantly seeing from those deciding on an online video platform is a desire to offer live HD content. But HD is overrated, what HD really means on the web is still undefined – on the low end a bitrate of at least 1.7Mbps is required. And even if live HD [...] |
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