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By Corey Kronengold, February 24th, 2010
Break Media, the leading men’s focused media portal, today announced the introduction of a suite of (semi) new ad formats, dubbed the “Interactive Engagement Suite.”
Andrew Budkofsky, EVP of Sales and Partnerships, Break Media emphasized the formats’ focus on delivering strong brand messages for the advertising clients, as well as the ability to scale.
The [...]
By Corey Kronengold, January 14th, 2010
Very cool, indeed. Replacing traditional Coke vending machines with a tricked out “happiness machine.” Not sure I’d use the term “doses” in the description, but thats a little nit picky.
Enjoy!
By Corey Kronengold, September 17th, 2009
Earlier this week I had lunch with Mixpo CEO Anupam Gupta (and IlluminatePR’s Steve Stratz) for a fresh chat about an old idea – leveraging TV assets in the online video environment.
Today the company officially announced the launch of “Mixpo for Agencies,” which is designed to extend local TV ads to the web. Sounds [...]
By Corey Kronengold, May 7th, 2009
Great cause and equally great video. And even better, its got Kermit and Prince Charles, and not Al Gore.
According to the description of the video, the destruction of tropical forests is releasing more carbon dioxide emissions into the atmosphere than the entire global transport sector every year. These forests are essential for our well [...]
By Corey Kronengold, February 18th, 2009
Good video content drives serious advertising revenue. In case you didn’t believe us, take Paul Kontonis’ word for it. He – er, For Your Imagination, rather – just landed a big fat check from Warner Bros. to sponsor a package of their Axis of Comedy content. Thats a six-figure deal, according to the [...]
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