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Rich media ad serving provider, Eyeblaster, selected as Streaming Media’s Reader’s Choice Award Winner for video ad serving, has refiled with the SEC for their highly anticipated IPO. Two years ago the company said in a regulatory filing that it planned to go public. However, as the equities market began to deteriorate, the company pulled [...] Today, live streaming provider Livestream issued an open letter on their blog, announcing their Zero Tolerance policy on piracy. In a nut shell, they’ve got a zero tolerance policy on piracy. The open letter, which we obviously support wholeheartedly, was written by CEO Max Hoat to inform their customers, advertisers, partners, policy makers and competitors [...] Break Media, the leading men’s focused media portal, today announced the introduction of a suite of (semi) new ad formats, dubbed the “Interactive Engagement Suite.” Andrew Budkofsky, EVP of Sales and Partnerships, Break Media emphasized the formats’ focus on delivering strong brand messages for the advertising clients, as well as the ability to scale. The [...] For those of you who know me, this might come as a big surprise. I see the video advertising market, and the recent performance data from comScore, YuMe, TubeMogul and eMarketer as very POSITIVE signs of a healthy market that is ripe with opportunity. The online video ad market is a glass half full, and [...] |
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