In today’s MediaPost Video Insider, imc2’s Executive Creative Director, Alan Schulman, calls on the creative community to stop simply repurposing for the medium and start building for it.

What’s disconcerting from a creative perspective is how much opportunity we have had and still have to create custom :10 pre-rolls that are contextual to music, movie, news, sports — or just about any genre of uploaded video, consumer-generated or not. If our pre-rolls are good enough, funny enough, and entertaining enough, then I’m quite certain that the :10 pre-roll unit would be more than tolerated by YouTube viewers. In fact, they might even ADD value to the otherwise home-made video experience - now there’s a novel idea.

This entry was posted on Monday, September 10th, 2007 at 11:13 am and is filed under Streaming, User Generated, Video Portals, Web 2.0, advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.