BrightSpot Media and the Lance Armstrong Foundation (LAF) today announced they are teaming up to help raise awareness and funds for the fight against cancer.

At www.BrightSpot.tv/livestrong, consumers are encouraged to watch video ads to accrue credits (up to $5 a month) which can then be donated to the LAF. Fundraising in this new manner allows consumers to contribute to a great cause without having to dig into their own pockets and enables them to show their support of the Lance Armstrong Foundation, whose mission is to unite people in the fight against cancer.

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This entry was posted on Thursday, September 6th, 2007 at 10:37 am and is filed under Deals, Real Ads, advertising, technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.