ScanScout has tapped Bill Day as Chief Executive Officer. Waikit Lau, ScanScout’s Co-Founder and acting CEO, returns to his role as President of the company.

A digital media industry veteran, Bill is one of the co-founders and was CEO of About.com. Most recently he served as Chief Media Officer of the global search engine marketing firm Marchex. He has also held roles as CEO of MeMedia, (formerly WhenU) the behavioral targeting firm and as a senior member of the Prodigy team.

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