Earlier this week BitGravity came out of stealth and officially entered the CDN market. During the past year and a half operating under the radar the company has built a solid a client list of 50+ companies with some very large partners still undisclosed.
In a business full of providers founder, founder Perry Wu said in a phone interview that BitGravity is taking content delivery to the “next level,” creating a platform to enable the next generation of internet applications.
Wu, a Harvard MBA and former VC who started his career as a software engineer at IBM speaks like an engineer. He understands networks because he worked to build them in the eighties and when you combine his experience with the brilliance of co-founder Barrett Lyon, few are as capable of building a Content Delivery Network from the ground up.
They have done so taking a high-end approach, their servers admittedly cost more, but they do more as well. “What takes other companies three racks to do, we do in half a rack,” Wu told Light Reading earlier this week. And their knowledge of network infrastructure has enabled them to create a more efficient system of content delivery not dependent on the caching infrastructure employed by traditional CDNs.
What that means for the end user is as soon as you request content it’s there. Take for example, BitGravity’s Advanced Progressiveâ„¢ download. Any point on the timeline is immediately available for playback.
Video in its current form is only the tip of the iceberg, BitGravity has its sights set on delivering the really unique content the internet makes possible. “â€œimagine watching a boxing match with 10 different camerasâ€ said Wu, “In the next 6-12 months youâ€™re gonna see a ton of these things come out and theyâ€™re all going to run on our platform because they canâ€™t run anywhere else.â€
While BitGravity doesn’t have the international reach of the larger CDNs, they do appear to have created a network more capable of delivering next generation content. Traditional CDNs like Akamai have an advantage in scale, but are burdened by aging servers and have moved into providing additional services and layering new technology on top of aging infrastructure to improve services.
New companies will take the lead in innovation and if they can scale to the levels of traditional CDNs, they will rapidly gain market share. “You have to be able to paint the vision of the content creators.” said Wu. The next generation of online content is rapidly approaching and in this vision the internet is far from dead and boring.