By now most of you are aware that presidential candidate Mitt Romney has launched his own contest to create the next Mitt ad. How very Web 2.0 of you, Mitt.

However, having witnessed a few user-generated ad campaigns go horribly wrong (read: Chevy Tahoe), I’m already cringing at the potential for this effort to go awry.

The rules:

Your ad can feature Mitt’s biography, his family, his record as Governor, or his agenda for a stronger America. In fact, your ad can have practically any theme you choose as long you support the campaign creatively and responsibly. Your ad MUST be either 27 or 57 seconds in length to make room for those much-loved legal disclaimers, in case your entry wins.

How does it work? We’ve provided photos, videos and audio clips to get you started. You can add your own multimedia if you’d like, as long as your use does not infringe on someone else’s copyright or trademark. Then just cut, splice and edit to your heart’s content using Jumpcut’s easy (and free) online tools.

You can add your own multimedia if you’d like. As long you support the campaign creatively and responsibly. Do you hear that liberal democratic elite blogosphere? They’ve invited you to have your way with him. Did they not learn a thing from Beyonce asking her audience not to post clips of her falling on YouTube? I bet John Kerry is laughing his ass off as he’s windsurfing around the Vineyard right now.

If you see Mitt vids making their way around the Web, please let us know. Send a link to news@onlinevideowatch.com. We’ll post a few of the best ones here. Damn, I love saying “I told you so.”

This entry was posted on Wednesday, September 5th, 2007 at 1:22 pm and is filed under Politics, Real Ads, Spoofs, Streaming, User Generated, Viral, Web 2.0, editorial. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.