Ok, so it was from two days ago, but we’ve got real jobs, too. Prepping for the OMMA Video Conference. Looks like a solid day of programming.

Anyway, on Monday, Broadcasting & Cable reported that the broadcast upfronts have booked slightly more than $9 million worth of advertising so far, up a tad from last year.

Online advertising is on the rise, and video advertising is a huge driver. But those of you shorting the TV industry might be a bit premature.

This entry was posted on Wednesday, June 27th, 2007 at 11:06 am and is filed under News, advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.