While the industry is buzzing more about consolidation than expansion of the video ad network landscape lately, another player - and quite a serious one - is jumping into the mix.

Normally I’d be inclined to ignore the news, and brush it off as another company trying to make a few bucks buying inventory from other networks and reselling it. But I’m sure thats not the case here.

Ad Network vet Joe Apprendi is adding video to the already impressive list of capabilities for his Collective Media Network.

According to the press release, the Collective Video network will offer in-stream ads including pre-roll and overlays.

Welcome to the video space, Joe! Too bad I’m going to have to kill you now.

This entry was posted on Tuesday, July 29th, 2008 at 3:45 pm and is filed under News, Streaming, advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.