You gotta love when aging bureaucracies get involved in new media. Following an emotional national response to retired steelworker Steve Skvara’s YouTube question at last summer’s AFL-CIO candidate forum, the federation of unions is trying to “start a new kind of conversation” around the question “What’s wrong with America and what will you do to change it?”

The contest which runs through May 20th, offers $2,000s cash award to one overall winner and one “youth activist.” In addition, regional winners in certain cities may have their videos shown in TV ads or appear at AFL-CIO rallies.

The AFL-CIO is no doubt seeking to reassert their relevance in addition to showcasing potential new union leadership. “Turn Around America” does sound a hell of a lot better than “Become the next John Sweeney.“

Tags: AFL-CIO, Contests

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