Congrats to OVW friend Ben Barokas, CEO of AdMeld, for raising $5 million from the Foundry Group and Spark Capital.
PaidContent called the group “Stealthy,” in their reporting of the funds, and as someone close to the AdMeld team, I can assure you that has been their intention. Without tipping too much, AdMeld will be leveraging Barokas’ ad operations experience (a veteran AdMonster) to build cross-platform, multi-exchange optimization technology. As their website says, the technology will drive increased ad revenue to publishers.
Congrats!