About.com has added an Online Advertising channel to its business and finance section.
The channel’s guide is online advertising’s favorite Pearl Jam fanatic, Cory Treffiletti. Corporate self promotion alert: the Online Video Advertising overview is written by Tremor Media’s CEO, and proud new father, Jason Glickman.
In addition to the text-based tutorials, the site also features video interviews with industry leaders including Doug McFarland, CEO of ScanScout; Brian Price, Verizon’s executive director of marketing; Harry Case, managing partner, director of media analytics and technology, Mindshare; Doug Stevens, CEO and Co-Founder and Gabe Greenberg, Vice President Strategic Relations of Vibrant Media; Timothy Hanlon, Senior Vice President/Ventures for Denuo; Jonathan Lochhaas, director of of Online Marketing Applications for XM Satellite Radio; and Sling Media’s Jason Hirschhorn. Video interviews are hosted on the Brightcove platform.
[...] Online Video Watch pointed us to some great new featured articles on About.com that delve into the emerging rich media advertising market to how to buy video advertising online. Since that’s a big part of what we’re making here at XLNTads.com, I was excited to see the subject being covered in such depth. [...]
Thanks for the heads up! That’s a really great series. Love those videos, too. Just blogged about it myself!
Quite welcome! Its easy when your boss is the author! FYI – Those interviews were shot on site at the IAB Digital Video Conference.