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No real reason to post this other than The Star Ledger, New Jersey’s main newspaper, posted it with their review of Bruce Springsteen’s show on Monday night. OVW is headed to Giant Stadium tonight with our cohorts from MediaPost to catch The Boss in action. Bruce Springsteen performs Out in the Street Actually, this does support Gannett’s [...] I guess nobody is immune from consolidation. Today, Forrester Research announced that it has acquired JupiterResearch for $23 million plus liabilities. On Jupiter analyst that OVW spoke with was very excited about the merger and predicts very solid synergies. Integrated Media Measurement, Inc. (IMMI) has issued a report showing that up to 20% of episodic content viewing occurs online, depending on the genre of the content and the amount of time the show has been on the air. In a some cases i is higher than DVR viewing of the broadcast content. Download the full [...] Video streaming platform Mogulus has received an investment from Gannett, estimated to be around $10 million, according to TechCrunch. Here’s the full profile on Mogulus on Techrunch’s CrunchBase. But the person who can explain it best would be OVW’s own Ben Homer. I’m sure when he digs himself out from all that money, he can shed more [...] While the industry is buzzing more about consolidation than expansion of the video ad network landscape lately, another player – and quite a serious one – is jumping into the mix. Normally I’d be inclined to ignore the news, and brush it off as another company trying to make a few bucks buying inventory from [...] |
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