In case you haven’t clicked on every link in our blogroll (but why haven’t you?), head on over to Mark Glaser’s MediaShift blog. Mark spoke to a number of industry leaders about the state of online video advertising, and I must say that its one of the most balanced pieces you’ll get to read.
But if you absolutely refuse to read anything about online video except us, here’s what I had to say:
Probably the biggest mistake people make is in equating professional, studio-quality videos with the more amateur content that dominates video-sharing sites.
Yep. Some content just isn’t monetizable. Go figure. In case you need a refresher, pre-roll isn’t bad. Poorly placed pre-roll is. Remember the covenant! And more importantly, remember not to piss off Steve Hall.
PaidContent called the group “Stealthy,” in their reporting of the funds, and as someone close to the AdMeld team, I can assure you that has been their intention. Without tipping too much, AdMeld will be leveraging Barokas’ ad operations experience (a veteran AdMonster) to build cross-platform, multi-exchange optimization technology. As their website says, the technology will drive increased ad revenue to publishers.
In case you couldn’t make it, here’s what you missed. Presenters included Hulu’s Kevin McGurn, Move Networks’ Bob Bryson, Boxee’s Avner Ronen, MediaMerx’s Tejpaul Bhatia,and Matt Cutler from Visible Measures.
TubeMogul released their ranking of the top 40 sites using their service. While the results are interesting, as Andrew points out they tell a far from complete story. Still, the list shows a clearer picture of independent online video traffic than anyone else has released to date.
Vimeo is always fun to watch because they clearly have a lot of fun with what they’re doing. Vimeo Director of Development Andrew Pile announced on his blog that the company recently served over one million videos in 24 hours, and the company “has quadrupled in size in pretty much every dimension in less than six months.”
At the same time, Pile added on the Vimeo forum “we’re not trying to be YouTube. Huge numbers of video views IS NOT what we’re trying to accomplish. We want the videos you see to be contextual and relevant, not highly connected for connectivity’s sake.”
Pile also posted the video above, a visualization of development on the Vimeo platform since February ‘07, these kinds of things are pretty cool to watch and break down the massive level of collaborative work that has been put into software projects. For more on code swarms, look here.
Finally, Vimeo is hosting a meetup in Brooklyn on Friday with screenings from Vimeo users as well as interactive art and video installations. While we can’t make it, we hear it will be awesome.
Four up and coming filmmakers will host live chats with fans during screenings of their films in the Independent Features online film festival tonight (Tuesday, June 24). The screenings take advantage of Lycos Cinema’s unique synchronous watch and chat functionality, allowing fans to ask questions and get commentary from the films’ directors while watching the movies together in real-time. Live “Directors Commentary” if you will. The top films will be shown at the Tribeca Cinemas in NYC, July 25-27.
The four filmmakers hosting “Director’s Take” chats are:
Racing Daylight
Directed by: Nicole Quinn
Director’s Take starts: Tuesday June 24th, 08:00 PM EST
Between Two Worlds
Directed by: Rodney Leconte
Director’s Take starts: Tuesday June 24th, 09:00 PM EST
A-Bo the Humonkey
Directed by: Frankie Frain
Director’s Take starts: Tuesday June 24th, 09:00 PM EST
Two For Three
Directed by: Matt Nye
Director’s Take starts: Tuesday June 24th, 09:00 PM EST
Today and tomorrow PdF2008 takes over Lincoln Center. Last year’s was a great event and this year the event has been expanded to two days and will be even larger. The UpTake will be live both days and Personal Democracy Forum’s Micah Sifry has been checking in live via Qik.
Above: The UpTake Live from PdF 2008
Above: Micah Sifry’s Qik Stream
And you can follow along on Twitter via the Summize widget below:
PermissionTV today announced the introduction of their Platform Development Kit (PDK) and Solutions Hub to facilitate the creation and management of engaging and customizable video experiences.
Peter Cole, Director of Creative Development, AKQA, said in the press release, “PermissionTV’s resources provide an innovative way for companies to quickly and cost effectively make the transition from passive, linear online video to the full interactivity of Video 2.0.”
The PDK includes video preparation and management, player deployment, reporting, and pre-built integrations with leading providers of video and advertising technologies, while the Solutions Hub provides ready-to-use online video applications to rapidly customize and deploy online video experiences. The Solutions Hub features example integrations with a wide array of technologies including DART, Google Ad Sense for Video, Grid Networks, and Move Networks.
